Leanne Duong-Ma, President and Founder of Direct Source Procurement, is a true entrepreneur at heart. With more than two decades of expertise in sourcing, supply chain and procurement operations, Leanne is a master in her field. She's an expert in overseeing high-profile sourcing projects, with a successful record in leading cross-functional teams and negotiating multimillion-dollar contracts on a national and global scale.

Beyond her professional achievements, Leanne's dynamic profile reflects a commitment to continuous learning and personal growth. Her entrepreneurial journey began in 2017, driven by a deep desire to create her own path and combine motherhood and career — a bold step taken following the birth of their two sons. This decision was also inspired by her family's legacy of successful businesses, as entrepreneurship runs deep in their lineage, encompassing retail, wholesale, and foodservice enterprises. For Leanne, founding her company was a natural progression, deeply rooted in her family's tradition of business success.
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Growing up in Germany, Leanne was exposed to environmentally-friendly practices from an early age, nurturing her passion for sustainability and environmental consciousness. This drive took on even greater significance after becoming a mother, further fueling her desire to cultivate a greener world for future generations. Her commitment to making a positive impact not only shapes her personal values but also infuses her business approach. 

Leanne is a dedicated leader who is committed to giving back to the community. She's a representative of WBENC's National Forum and has served until recently as the Regional Chair of WBEC-West Nevada and  a board member of ISM Institute for Supply Management Nevada.  At Direct Source Procurement, giving back is a core value, and the company actively volunteers and donates to nonprofit organizations and noteworthy causes.
 
Leanne earned an MBA and a bachelor’s degree in business administration from the University of Duisburg-Essen in Germany. She is fluent in English, German and Vietnamese. When she is not busy running her company, Leanne enjoys reading, traveling, and spending quality time with her husband, their two boys, and Golden Labrador, Biscuit.